More than a century has passed since the winery’s founder created a legend. When Don Melchor discovered his finest Concha y Toro wines were missing, he spread the word that the devil lived in his cellar.  From that day, the wine has been known as Casillero del Diablo, the Devil’s cellar.  And the wine thieves remain deterred. Casillero del Diablo is the UK’s No1 Chilean wine brand, and a Top Five UK wine brand.